Even in a great economy, people are looking for ways to make more money. And businesses are always looking to increase revenues and gain market share.
There’s nothing wrong with that. It’s what makes commerce work.
But in the quest to get more money, the focus is usually about just that—how to get more. And nobody wants to just give you or anyone else more money.
What they want is value.
So our focus should be on just that—on offering more value.
I think this is easier to do when things are going well. But when we’re in fear of not having enough, that’s where our focus goes. And what we focus on expands.
If you find yourself in that mode, make the shift to thinking about how you can provide more value rather than how you can get more money.
Remember that people don’t want to buy your product or service. They want solutions to problems. They want pain removed, an itch scratched, a satisfaction fulfilled or a worry erased.
According to my friend Jim Edwards, people buy for the following reasons:
- Make money
- Save money
- Save time
- Avoid effort
- Increase comfort
- Increase cleanliness
- Fuller health
- Escape physical pain
- Gain praise
- Be popular
Look for ways to serve those desires and you will always find a way to earn more.
Solve, serve and succeed. Think of this phrase when you want to achieve something. What problem can you solve? What service can you render that creates a win for your prospect, customer or employer and automatically a win for yourself?
Think service over self. Offer solutions over sales. Create transformation over transaction.
Solve and serve—and you will succeed.
Recommended Reading
The Achievement Code
The Three-C Formula for Getting What you Truly Want
Without the Three C’s of Clarity, Concentration and Consistency, achieving your goals will always be hit and miss.
The Achievement Code shows you how to live with more purpose, passion and prosperity.
