We’ve used the above slogan here at SuccessNet for many years and have always encouraged people to tell us what they think and let us know how we’re doing.
Developing a positive attitude for receiving feedback and discerning its value is a critical step in creating a World Class Company or a World Class Life.
When you can get to the point where you view ALL feedback as valuable—whether it’s critical or complimentary—you’re well on your way toward creating an excellent organization.
I’ve always been big on surveys. We’re constantly surveying our subscribers to better understand their needs and wants in order to serve them better.
But surveys have many limitations. I learn the most by talking to people. I call it MBWA (Management by Wandering Around). I ask our readers what worked and what didn’t. I ask them how they found us and how they access our services. I ask them how often and why they buy from us.
You can’t learn less, and when it comes to staying current with your customer’s wants and needs, nothing beats a one-on-one conversation.
The conversation usually starts off pretty general. But by asking questions, by showing that we care, they begin to open up. We get useful information we can use to improve our services and our products. And in the process we build a better relationship.
George Washington Carver said, “If you love something enough it will reveal all its secrets to you.” I really do love our members. I truly want them to achieve more of their unique potential. I want them to grow; I want them to be more profitable and fulfilled.
What are you doing to understand your customers better? What steps are you taking or willing to take to stay abreast of a changing marketplace? Some of you might say, “I don’t have any customers. I work in a large company and have no direct contact with the clients.” But you do. The people you provide service to within your company are your customers just as if they were buying from your company.
Who do you serve and how can you serve them better?
Recommended Resource
Best Life Self-Assessment
Take this Free Confidential Self-Assessment!
We can all agree that a regular physical checkup is a smart thing to do. But when was the last time you had a checkup on how your best life is doing?
If a regular physical makes sense, doesn’t a personal inventory—an in-depth analysis of where you are at this point in time.
Determine Where You are Now So You Can Go Where You Want to Go and Become Who You Want to Be.
