Success Principles

Solve, Search & Succeed

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Even in a great economy, people are looking for ways to make more money.

And businesses are always looking to increase revenues and gain market share.

There’s nothing wrong with that. It’s what makes commerce work.

But in the quest to get more money, the focus is usually about just that—how to get more.

And nobody wants to just give you or anyone else more money.

What they want is value. So our focus should be on just that—on offering more value.

I think this is easier to do when things are going well. But when we’re in fear of not having enough, that’s where our focus goes. And what we focus on expands.

If you find yourself in that mode, make the shift to thinking about how you can provide more value rather than how you can get more money.

Remember that people don’t want to buy your product or service. They want solutions to problems. They want pain removed, an itch scratched, a satisfaction fulfilled or a worry erased. 

According to my friend Jim Edwards, people buy for the following reasons:

1. Make money
2. Save money
3. Save time
4. Avoid effort
5. Increase comfort
6. Increase cleanliness
7. Fuller health
8. Escape physical pain
9. Gain praise
10. Be popular

Look for ways to serve those desires and you will always find a way to earn more.

Think of this phrase when you want to achieve something: Solve, serve and succeed. 

What problem can you solve? What service can you render that creates a win for your prospect, customer or employer and automatically a win for yourself?

Think service over self. Offer solutions over sales. Create transformation over transaction. 

Solve and serve and you will succeed.

PS: The replay of my webinar Getting What You Truly Want is now available. And along with it, a chance to be part of my new book by the same name. To learn more, click here . . .

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