A well-known and timeless marketing strategy is to “sell the sizzle, not the steak”.
The idea is to focus on the appeal of the product rather than the product itself.
This strategy has worked well for many people wanting to sell a product.
It's similar to selling the BENEFITS rather the features because people buy benefits, they don’t buy features.
But especially in the last few years I've seen people selling too much sizzle and little if any steak.
There's nothing wrong with the emphasis on the sizzle, but you really DO have to come through on the steak.
With the economy stagnating, we've seen marketers trying harder and harder to get the attention of prospects and attempting to dazzle them with hype and hyperbole.
In looking at these deceptive marketing techniques, we’re reminded of a Wendy’s ad of years ago where the little old lady says, “Where’s the BEEF?”
It's great to sell the sizzle, but make sure you’re delivering at least as much as you promise.
If you’re getting a lot of returns and complaints, you may be guilty of overpromising and underdelivering.
We like doing the opposite—underpromising and overdelivering. We may miss some sales and we may leave some money on the table, but we sleep well at night knowing we have very satisfied customers.
That's at least one of the reasons we've been in business for over 15 years.
And as part of our 15-Year Anniversary Sale and Celebration, we’re pleased to offer you a special Success Fundamentals Collection.
It's a great package. We've bundled together our most popular programs and are offering them to you at less than 50% of their individual selling prices.
PS: Remember, if you'd like some help getting clear on something, solving a problem, determining the next best action steps or having me do a mini-makeover of your business, I'm here for you.
Go here . . .