That's what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know. He's the guy who single-handedly sold more than 100,000,000 "little blue books" during the first part of the 20th century. (Yes, I said 100 million copies.)

His book entitled "The First Hundred Million", gives a rare glimpse into how to use certain tested title words to increase your sales. In fact, his book is one of the most scientific studies of what a title change can do for your sales.

The most remarkable thing is that Haldeman-Julius simply advertised his books by title alone. There was no selling copy, only the title of the book. That's it.

So before you decide on any haphazard title for your next ebook, manual, ezine article or free report, you might want to take advice from this savvy marketer.

I was on the learning team this week, and I thought you'd benefit from what happened.

SuccessNet has been doing business on the Internet for over 12 years. And during that time, we've come to be known as one of the most trusted sources for personal and professional growth on the Web. We're proud of the fact that people trust us for our information and for how we do business.

But over the past few days, I've had a chance to see just how skeptical people can be and how seemingly little things will cause people—especially new people—to question doing business with us.

It was quite eye-opening and bears some contemplation—for us and also for you in your business.

The first experience was a phone conversation with a subscriber. He was inquiring about our Diamond Club program and it gave us a chance to get to know each other a little.

He mentioned that he was feeling better about SuccessNet after speaking with me. When I asked why he hadn't before, he mentioned a Teleseminar we had done last year. He had heard about it too late to attend live, but when he emailed me about a recording, I told him to stand by as it was going to be available soon.
 

As we near the end of the year, it's natural for us to look at our life and reflect upon what we would like to do differently in the New Year. Each year, as we have the opportunity to embrace New Year resolutions, we may promise to make concentrated efforts toward letting go of bad habits, work toward accomplishing goals and dreams, etc.

However, while our intention to bring about permanent change is high, we often find our resolve wearing thin. Sometimes willpower isn't enough, and we may find ourselves slipping back into our old habits. Having experienced this cycle before, our self-esteem is at risk by what we perceive to be "yet another failure", making us feel "stuck," frustrated and out-of-balance.

Boldly, I'd like to propose a new way of ringing in the New Year. I suggest we shift our focus away from resolutions and instead dedicate ourselves to handling incompletions.

What is an Incompletion?