Some people say that honesty and trustworthiness isn’t as important as it used to be.
But I still think that someone’s word is worth a lot. And maybe because a good, honest person is becoming harder to find, it’s even MORE valuable than it used to be.
As one of my subscribers, I’m betting that you agree with me and you place a high value on being trustworthy.
But what you may not have thought much about is just how fragile trust is.
You can invest a lifetime in being a man or woman of their word. Others can hold you in high regard, believe what you say and have every confidence that you will do what you say you will, WHEN you say you will.
But it can all be destroyed overnight with one lapse in judgment or one moral misstep.
It’s been over 14 years since I’ve used an alarm clock. And the same amount of time since I did any commuting at all. I don’t like lines and don’t wait in lines. I go to bed when I want, and I sleep until I’m finished sleeping. I choose who I want to work with—as well as when and where.
And it’s all because I own a lifestyle business. I started it almost 20 years ago and subsidized it for a while with some teaching, but it’s been profitable since day one.
To be totally honest, I have set my phone alarm maybe 10 or 12 times when I had an early flight—usually to some place fun. But other than that, the electronic rooster has not been a part of my life for over 5,000 days. No alarms, no commute, no boss, no employees and almost no stress.
In working with countless business owners over the years, I’ve found that there are always holes in their business models, gaps in their business plan and way too little attention paid to the foundation upon which they’re trying to build their business.
This is the second in a series of articles on identifying these missing pieces.
It should be obvious to anyone that knowing your target market is a critical component to a winning business model. But in critiquing business plans and even coaching established businesses, I find it lacking way too often.