It’s been over 14 years since I’ve used an alarm clock. And the same amount of time since I did any commuting at all. I don’t like lines and don’t wait in lines. I go to bed when I want, and I sleep until I’m finished sleeping. I choose who I want to work with—as well as when and where.
And it’s all because I own a lifestyle business. I started it almost 20 years ago and subsidized it for a while with some teaching, but it’s been profitable since day one.
To be totally honest, I have set my phone alarm maybe 10 or 12 times when I had an early flight—usually to some place fun. But other than that, the electronic rooster has not been a part of my life for over 5,000 days. No alarms, no commute, no boss, no employees and almost no stress.
In working with countless business owners over the years, I’ve found that there are always holes in their business models, gaps in their business plan and way too little attention paid to the foundation upon which they’re trying to build their business.
This is the second in a series of articles on identifying these missing pieces.
It should be obvious to anyone that knowing your target market is a critical component to a winning business model. But in critiquing business plans and even coaching established businesses, I find it lacking way too often.
We all know that the only constant is change.
Sometimes change is forced upon us. We may embrace it, or we may go along kicking and screaming. But much more good change is possible when it comes from ourselves—when we CHOOSE to make changes—preferrably before things get too bad.
Whether that be a change in location, job, career, relationships, habits or whatever, the first step is awareness. And oftentimes, when things are going the way we would like, we don’t see what has become unacceptable. Things sometimes deteriorate slowly and we simply don’t recognize it. Things close to us are harder to notice. Like a child we see every day, we don’t see how fast they are growing.
So how do we stay aware and see the need to change?