In working with countless business owners over the years, I’ve found that there are always holes in their business models, gaps in their business plan and way too little attention paid to the foundation upon which they’re trying to build their business.
This is the second in a series of articles on identifying these missing pieces.
It should be obvious to anyone that knowing your target market is a critical component to a winning business model. But in critiquing business plans and even coaching established businesses, I find it lacking way too often.
We all know that the only constant is change.
Sometimes change is forced upon us. We may embrace it, or we may go along kicking and screaming. But much more good change is possible when it comes from ourselves—when we CHOOSE to make changes—preferrably before things get too bad.
Whether that be a change in location, job, career, relationships, habits or whatever, the first step is awareness. And oftentimes, when things are going the way we would like, we don’t see what has become unacceptable. Things sometimes deteriorate slowly and we simply don’t recognize it. Things close to us are harder to notice. Like a child we see every day, we don’t see how fast they are growing.
So how do we stay aware and see the need to change?
We all have people in our lives who are more fun to be around than others. Is it because they’re funny? Entertaining? Wise? Interesting? I’m sure we enjoy all of that. But I think more than anything, it’s their attitude.
People who have cheerful, positive, friendly dispositions are just more enjoyable to be around. They make us feel good. And their demeanor tends to rub off on us. We’re positively affected by their positive attitude.
Conversely, people with poor attitudes tend to bring us down. We’re affected by their outlook, their complaints, their focus on themselves and many other things. They’re what I call stinking thinkers—people with Mental BO. You know the kind—the ones who light up a room—by LEAVING.