Apple's cofounder Steve Jobs tells how HE handled it.

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Now here's the story of Love and Loss and how you should never settle—in Steve Jobs' own words . . .

I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation—the Macintosh—a year earlier, and I had just turned 30.

And then I got fired.

How can you get fired from a company you started?

Word of mouth is great, but how many mouths are speaking for you?

We all know that word of mouth is the best way to get leads and attract new customers.

The problem is most of us don't have enough people telling prospects about us.

But what if we were to unleash a strategy that made word-of-mouth marketing seem downright ineffective?

What if we had something that worked like a virus—that had legs—something that kept on promoting and generating qualified leads?

How would you like to roll out a no-cost, low-cost marketing campaign today—just one time—for any offer you choose—start seeing results quickly—and still see results coming in from that campaign 6 months—12 months—even YEARS from now with no further effort on your part?

That's how viral marketing works.

And this report, Viral Marketing Values explains the basics of this powerful marketing strategy.

Full details here.

If you're a member, it's yours at no cost—including resale rights.

Special note to all of our readers in the southern hemisphere: We DO know it's winter where you are. Please indulge us while we have our summer. Or better yet, take this prescription with you to a tropical vacation.

This is the first in a series of overviews to outline various member benefits.

We want you to get maximum benefit from the many services we offer as part of our Gold,

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Business Summaries is a book summary service dedicated to providing access to great

business books in an easy-to-read format.

This service helps you to quickly get the key points, themes and ideas the author wanted

you to understand. You get a taste of the book, determine if you may want to purchase it

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Using the Service . . .

I'm a big believer in systems. Systems help make our work and our life easier, less prone to error, and they free our minds for better things. And no system is simpler or more useful than a checklist.

When I walk on board an airplane, I take some comfort in knowing the flight crew is going through their checklists. Even though they may have gone through their routines thousands of times, they still use checklists to minimize the chance for error. Lives, equipment and reputation are on the line, and they wouldn't think of risking these things without using checklists.

We all use them. Most of the time, they're mental checklists. Before we go to bed, we lock the front door, turn out the lights and brush our teeth. It's a routine that doesn’t require a written checklist.

But anything longer or more critical than this mental list would be best served with a written one. Anything we do infrequently or that affects safety should utilize this simple system.

Just a few things for which I've written checklists . . .

Rick Frishman is a book publicity, publishing and marketing expert.

And in this interview, Rick shares his wisdom, experience and perspectives so you can get your book written, published—and SOLD!

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