What is Your Intended Outcome?

Michael Angier here with some ideas for you on getting more of what you want.

I’ve been creating and presenting quite a few teleseminars lately on a variety of topics. Many have been for My Inner Circle MasterMind and World Class Business School. But others have been for all of our subscribers. I hope you’ve taken advantage of them.

Before I decide on and plan out a teleseminar, speech or presentation, I spend a fair amount of time getting clear on what I would like to accomplish. What are the outcomes I would like to create? What’s the value I want to produce for my listener?

Seems pretty sensible, don’t you think?

But you’d be surprised at how many people embark on such endeavors without a clear idea of the points they want to make and the results they want to produce.

I’ve listened to webinars and speeches that wander and meander without any clear path. Information is shared, for sure. But without being organized and without good focus, they fall flat and end up being a waste of time—and money.

The same holds true for writing an article. A few minutes of planning will produce a much more effective piece.

My four-point teaching format is something I learned from Dale Carnegie Seminars.

1. Premise or Problem
The premise I want to teach or the problem I am looking to solve for my audience.

2. Obstacles and Challenges
What stands in the way and what needs to be overcome to achieve the objective or solve the problem?

3. Strategies
Share the best practices and teach the tactics and strategies to achieve the intended outcome.

4. Commitments
Ask the audience to take action and make progress. What’s the next step?

Here are some more questions that can help you get clear on your intended outcomes:

  • What do you want to teach?
  • What action do you want your audience to take?
  • What resources do you want them to access?
  • What’s the problem you will solve?
  • What is the premise you want to sell?
  • How will you get and keep their attention?
  • How will you shake up their thinking?
  • How will you get them to remember the most important points?

Answering these kinds of questions will enable you to be a better influencer and achieve your objectives.

As an example, here is a partial list of our intended outcomes for The SuccessNet Summit being held in Dallas this November.

I hope you will join us.

  • Meet our members and subscribers personally and get to know them.
  • Help our members to meet other members and form friendships and alliances.
  • Provide substantial discounts and valuable bonuses on products and services.
  • Teach proven principles and cutting-edge strategies to attendees.
  • Learn more about what our members want and need to be more successful.
  • Share tools and systems to help attendees take their businesses to new levels.
  • Get attendees to meet highly successful experts (our speakers and panelists).
  • Help attendees develop more confidence by improving skills, increasing knowledge and developing better attitudes.
  • Brainstorm ways to achieve greater success.
  • Inspire attendees to take action and make progress on their goals.
  • Get people to think much bigger than they normally do.
  • Show people what’s possible.

With clear objectives, we can better decisions and create a more successful event for all.

So whether you’re creating a presentation or about to make a phone call, be sure to know your intentions. Be clear on what you want to say, how you want to say it and what you would like to achieve.

It’s not hard, but think about the last few phone calls you’ve received and how unprepared most people are when they call you.

Be clear, be succinct, make your point(s) and ask for what you want.

PS: If you haven't yet downloaded—AND LISTENED TO—the teleseminar with Lisa Sasevich on "6-Figure Teleseminar Secrets" I urge you to do so today. It's that good.

PPS: and the full info on The Summit is here.

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