But a brief conversation with a business owner and the giant gaps in knowledge, experience and perspective are surprising. It's amazing how willing people are to attempt to start and run a business with so little knowledge and preparation. But then, at one point, I was one of those people, too.
It's true. Most business owners I know aren't even clear about what business they're in. They may THINK they know, but they rarely do.
One of the books I selected for our Diamond Book Club last year was 'The E-Myth Revisited' by Michael Gerber. I think it's one of the most important books an entrepreneur—or would-be entrepreneur—can read.
You see, most people who consider themselves business owners don’t actually own a business. The business owns them.
They're not really entrepreneurs. They are primarily technicians and managers. They may be a proprietor of a business, but the business is more of a place to work than a cash machine that runs on autopilot.
The concept of having a business that operates without their day-to-day involvement is either a far-off dream or an idea that's simply beyond their comprehension.
I believe as Michael Gerber does—that a real business is a business that runs without you.
It's easier said than done, for sure. But it starts with the belief that it CAN be done and with the intention to create it that way.
I conducted a Teleseminar for established businesses to talk about how to create a business that operates profitably WITHOUT your constant involvement.
If you would like to substantially increase your time off while simplifying and increasing your business, I'm sure you will benefit from listening to this recording.
PS: Attention Internet Marketers: Before Armand Morin's IME (Internet Marketing Explained) course was launched, he released a set of videos that got rave reviews.
He's getting ready to take those videos off his site at the end of the week, so you want to watch them now.
Oh, and the second video was made with a simple camcorder. It's a hoot!