Authentic Business? What does it mean for you?

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I’ve been getting a lot of eMail lately asking what I mean by “Authentic Business”.

What stirred things up is the subhead to our upcoming conference at that read, “If You Want to Build a Solid, Principle-Driven, Authentic Business that Will Both Flourish and Endure, You Should Definitely Join Us for The Summit.”

So let me explain what I mean.

I believe that an Authentic Business is one that congruently reflects the values, mission, character and personality of its owners. The business is aligned with who the owners truly are.

They’ve learned to monetize their mission and they lead with their heart as well as with their head.

I’ve been helping people and businesses grow and prosper for over 30 years. And I’ve counseled many business owners who want to know why their enterprise isn’t as successful as it should be.

But when I tell them that in order for their business to grow, THEY have to grow, most of them just don’t get it.

They’re looking for what they need to DO—the tactics and strategies they need to implement—in order to be successful.

And there’s nothing wrong with that. Getting things done—especially the right things—is certainly important.

But all too often, people focus too much on “the doing” rather than “the being”. I believe that who you are and who you’re being is what’s most important for your success.

As Emerson wrote, “Who you are speaks so loudly I can't hear what you're saying.”

We all know successful business owners who don’t work as hard as most. Their business prospers—seemingly without struggle.

Is it luck? Maybe. But I would submit that they’ve found their sweet spot by being authentic. They’ve set themselves apart simply by being themselves.

You see, an Authentic Business has character. It has integrity.

It doesn’t use hype. It under-promises and over-delivers. It is what it is.

An Authentic Business just works.

And it works easier than others because it doesn’t take as much effort. It gets attention. Customers are drawn to the business because they “get” it.

If this is the kind of business you would like to have, we invite you to join us for 3 days of stimulating ideas, proven principles, high-level networking and successful strategies—all designed to help you build a solid, principle-driven, Authentic Business.

And we’ve selected an impressive line-up of experts who believe as we do. They’ll help us provide you with the framework, the mind set, the tools, and the resources you need to flourish.
Click here for full details.

Free Ticket for Members (limited offer) . . .
If you’re a Member, you can get a free ticket for a friend or business associate to attend The Summit. Buy one ticket and then just let us know who else you would like to bring with you (they cannot be another SuccessNet member).


Related Article . . . Is Your Company the Real McCoy?

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