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Yes, You DO Have a Brand!

Written by Michael Angier

Your brand is not your logo, your company colors or your trademark.

It's what people think of you.

It's your identity.

It may be positive or negative. Although it's rarely neutral.

It may be what you want it to be or it may be what your customers and the public have made up for you.

And you may not have any clue at all what it is.

Do you know?

Most small business owners do not.

They may have an identified niche, but their brand could easily be substantially different from their niche.

Perhaps you've struggled with this for a long time. I sure have.

And sometimes, because of changing markets, products and industries, our brand needs to be redefined. There have been many companies—some of them very big—who failed to re-invent themselves, lost their brand and subsequently, lost the company.

Do you know how you are perceived by your customers? How about the prospects in your target market? Do they even know who you are?

One way to find out how you are seen in the market is to survey.

Since it's been some time since we've done this, we've just created a simple new survey to see what YOU think of SuccessNet.

It's not any kind of a rating system but rather just the words and phrases that come to mind when you think of your SuccessNet Community.

We're donating $1 for each one-question survey response to FINCA Int'l (VillageBanking.org). They make micro-loans to would-be entrepreneurs around the world and those dollars really do go far.

Three reasons why you should answer this one-question survey:
   1. It will take you less than a minute.
   2. It will help us serve you better.
   3. It will help disadvantaged people
      in another part of the world help
      themselves.

And I recommend you create your very own survey to better understand YOUR brand.

Here's the link to our one-question survey.

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