2010-09 Profit is Not the Purpose

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Sunday, September 5, 2010

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PurposeNew Article: Profit is Not the Purpose of Business
Most people think that the purpose of a business is to make a profit. I don’t agree.

Profits are part of business, for sure—a very important part. But if profits are looked upon as the main reason for being in business, it’s unlikely there will be much in the way of earnings—at least not in the long haul.

I see profits in business being akin to . . .

Click here to read the rest of this article . . .

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