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Yosemite’s Half Dome: a Metaphor for Your Business?

Half Dome

Dawn and I were in Yosemite Valley two weeks ago. It was our first visit and I can only describe it as stunningly spectacular.

I’d seen many pictures of this magical basin, but pictures don’t do it justice. It’s one of those places you just have to see and experience for yourself. If you’ve been there you know what I mean. If you haven’t, I urge you to add it to your “Bucket List”.

When we first entered the valley we were awestruck. Without realizing it, I found myself speaking in hushed tones. I felt like we’d entered a cathedral. It was that impressive.

We stayed at Yosemite Lodge right at the base of Yosemite Falls. So from our room, we could see and hear the tallest waterfall in the United States.

We hiked up to the upper falls about 1100 feet above the lodge. It was a 3-hour hike with what seemed like 100 steep switch-backs, but the view was certainly worth it.

One of the most photographed peaks in the world is Half Dome—located at the eastern end of valley. At 8,800 feet (some 4,700 feet above the valley floor) it’s the largest hunk of exposed granite on Earth.

So what does this little travelogue of Yosemite have to do with your business?

Well let me describe Half Dome for you. It’s big, it’s distinctive, it’s impressive and it’s solid. It’s lasted a very long time and will last even longer.

That’s a pretty good metaphor for a business, don’t you think?

You may not want to build a huge business. But why not? It takes no more work to build a big business than a small one.

The distinctive shape of Half Dome is noteworthy, too. Your business must have a way to distinguish itself from others. You need to stand out from the crowd. Distinctive and impressive is a nice combination indeed.

Is your business solid? Will it stand the test of time? No business is as old as Half Dome—but having a solid and long-lasting business is a worthy objective.

Rock-solid, with the ability to endure, distinctive and impressive—that’s the kind of business we endeavor to help you build.

See some of the pictures we took at Yosemite here . . .

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