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Why Would I Promote a Competitor? And Should YOU?

One of my readers wrote to me yesterday and asked why I would promote one of my competitors.

The “competitor” he was referring to was Bill Bartmann, a man who knows what it takes to build a billion-dollar business, because he’s done it. In fact, at one time, Bill was listed as the 25th richest person in America.

The program we recommended was Bill’s new Billionaire University. Click here to find out more.

In any event, the man who wrote to me said that in promoting Bill’s membership program, I was sending my clients to the opposition–another membership program.

It’s a fair concern, but it’s one that is really part of the old way of doing business.

Yes, we’re in the business of helping people and companies grow. And Bill Bartmann is also in the business of providing expert business guidance with the aim of helping businesses grow.

And yes, we do target similar markets.

But I believe in an abundant marketplace. I know there is plenty of business to go around. I also know that different experts and trainers appeal to different people in different ways.

My primary aim is to help business excel. And if one of my so-called competitors can help my members and subscribers do that, I am more than willing to share the information with my readers.

And in this case, $100 for a full year’s membership with dozens of professional how-to videos was just too good a deal. Of course, I would recommend it to the SuccessNet community.

Yes, Bill is going to pay us a commission—just as I would pay him if the he were recommending us.

But here’s the question I ask myself whenever I am considering recommending a product, service or person: Would I be recommending it if there was nothing in it for us? If I believe in it and if it will help our members, we do it. If not, we don’t. It takes some due diligence, but it pays off.

I’ve only regretted a couple of recommendations in over 12 years. And each case, we went back to our readers and told them we blew it.

So I encourage you to not be afraid of your competition. Look at the market as infinite rather than a finite pie to b carved up. You may even find ways to cooperate and partner with them, as we have done on a number of occasions.

Think win-win-win—a win for you, a win for them and a win for the people you serve.

PS: To find out all about Bill Bartmann’s impressive new program, just go here.

  1. August 30th, 2008 at 07:28 | #1

    Well said.

    I am a Certified Comprehensive Coach with a very specialized niche. happily recommend and promote other coaches to my list.

    For reasons just as you describe. Primarily, if one truly believes in Abundance then there cannot be doubts there is more than enough for everyone.

    Next, effective coaching requires a strong connection. I cannot take on a client if I do not feel like I would be the right coach for them. Knowing other great coaches I can refer clients to serves them better.

    And, of course, there is the Law of Reciprocity. Giving pays you back massively.

    Thank you for sharing this today.

    Be successful – together

    Mark Semple CCC
    2007 International Coach of the Year

  2. Zoe Routh
    September 5th, 2008 at 00:14 | #2

    Hi Michael

    I really love this post – I’ve been asked to JV with competitors and felt uncomfortable with it – but it all makes sense from the perspective of continually adding value.

    Great post.

    Zoe