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Posts Tagged ‘Knowledge’

How to Teach, Train or Sell Anything (in 4 simple steps)

TeacherAs I was preparing my webinar training this week for my Inner Circle Members, it occurred to me that it’s been some time since I shared with you my teaching/writing format. It’s something I learned from Dale Carnegie Seminars years ago, and I find it helpful in creating more organized and results-oriented presentations.

Before start writing an article, or creating the content for a speech or presentation, I work at getting clear on what I would like to accomplish. What are the outcomes I want to create? What’s the value I want to produce for my listener?

Seems pretty sensible, right?

But you’d be surprised at how many people embark on such endeavors without a clear idea of the points they want to make and the results they want to produce.

I’ve listened to webinars and speeches that wander and meander without any clear path. Information is shared, for sure. But without being organized and without good focus, they fall flat and end up being a waste of time—and money.

The same holds true for writing an article. A few minutes of planning will produce a much more effective piece.

My four-point teaching format is as follows . . .

1. Premise or Problem
What’s the premise you want to address or teach? Or what’s the problem you’re looking to solve for your audience?

2. Obstacles and Challenges
What stands in the way and what needs to be overcome to achieve the objective or solve the problem? Pose some questions. Ask why they think they have this problem or if they ever considered the premise.

3. Strategies and Tactics
Share the best practices and teach the tactics and strategies to achieve the intended outcome. People want to know how to do things or how to avoid problems. Give them some how-to.

4. Commitments
Ask your audience or readers to take action and make progress. Don’t assume they’ll figure it out themselves. Ask them to DO something. What’s the next step you want them to take? Ask them to make a commitment.

Try this simple format out the next time you do a training, write an article or make a speech. I think you’ll find it will work well for you—as well as those who listen to you and read your material.


Would you like to join my Inner Circle? We have a few openings and every member is getting their very own copy of the upcoming Best Life Navigator™ as part of their membership. This is in addition to getting virtually all of SuccessNet’s products at no additional cost.

Click here to see all the benefits and join the Inner Circle . . .

And watch your inbox for the 10-part series on Why Good People Don’t Always Win. It starts this week.

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A Tribute to J. Francis Angier on His 90th Birthday

dadOne of my favorite poems was written by Edgar Guest entitled “I’d Rather See a Sermon than Hear One Any Day.”

It relates to much of the ways I see my father.

Like many fathers, Dad gave me a great deal of advice over the years. And like many sons, I rarely listened to it.

But, you see, I did observe my father. I saw what he did, and what he didn’t do.

He never had to tell me about being honest and having integrity, he just lived honestly and with integrity.

He never needed to lecture me about hard work and industry. I saw him work hard every day of his working life.

My father never needed to talk to me about being respectful to women. He just was. In fact, I never heard him denigrate women in any way. And he was always respectful and honoring of my mother.

He didn’t have to preach safety—although he did. He just went out of his way to practice safety in everything we did. It’s likely why most of his crew survived being shot down over Germany in the fall of 1944. And none of my family was ever seriously injured on our farm.

Dad didn’t talk much about humility and generosity. He simply demonstrated it all the time.

He didn’t spend much time explaining the value of good planning. But he planned his work and his business carefully.

He didn’t have to advise me on the value of education. Because he was a lifelong learner. And he read, and still does read, every day.

Dad didn’t tell us to love our country. But we knew he was a patriot and how much his country—and his service to it—meant to him.

So although the advice was there, what mattered most was demonstrating his best at being a good man. And it made all of us boys want to be a good man as well.

He set the standards pretty high. And I know I haven’t lived up to them all the time. Perhaps he didn’t either. But I know he did his best.

His sermon was, and still is, his life. And it mattered.

I’m so proud of you Dad. Happy 90th birthday!

ron-cover-smallNote: His first book, Ready or Not: Into the Wild Blue,
is available on Amazon (print and Kindle version)

One of the Biggest Publishing Milestones Since . . .

. . . Gutenberg Invented the Printing Press.

Just a year ago, it was predicted that Amazon would soon be selling more eBooks than both hardcover and paperback books combined. Just a few weeks later, they did just that. And that’s not even counting all the free Kindle books.

There’s no question that The Kindle has been a huge success. And we’re continually amazed at just how big a success it has become. For instance, Amazon now has more than 950,000 Kindle titles available for sale.

On a recent vacation, I read two entire books and reviewed several others—all on my iPhone Kindle app which I got for free. You can even read newspapers with it.

If you don’t own a Kindle, we highly recommend you get one—or at least get the free Kindle app for your computer, iPad or smart phone.

And Kindle book sales show no signs of slowing down anytime soon. It won’t be long until Amazon’s next milestone: digital books accounting for twice as many sales as physical books. Amazon says it will sell 6 million Kindle Fires by the end of 2011.

Even at a used book store you can’t beat free, $1.99 or even $5.99 for a book. Older books you were planning to read someday are available instantly—mostly for free—on the Kindle. And you can get as many as you want, because you don’t have to physically store them anyplace.

As an author or publisher, the potential is substantial. Amanda Hocking is a purple-haired, 26-year-old author raking in hundreds of thousands of dollars without ever being published by a traditional publisher. She bypasses the middleman and publishes her own books on Amazon Kindle store. And what does she write about? Vampires.

Hocking sells around 100,000 copies of her nine different books, such as Flutter, Hollowland, and the My Fate Approves trilogy, every month. She nets from .70 to $2 USD per book—more than she ever would earn as a traditionally published author.

The value to readers and the opportunities for authors and publishers is simply astounding.

This Christmas, get a Kindle for yourself and/or someone you care about. And if you already have one, load it up with some great reading.

Our Kindle Store is here . . .

Action Points

1. Get a Kindle or Kindle app. It will be one of the best things you’ve ever done for your learning library. If you’d like to find out more and order yours today, go here . . .

2. If you have a book or plan to write a book, find out how to get yours into Kindle format and start selling it today.

3. For a complete analysis and in-depth insight into this entire phenomenon and what it means to you and your future, go to this page and watch the video by Vic Johnson.

Hundreds of thousands of people will become millionaires as a result of this technology and the publishing tsunami it’s creating. Take advantage of this window of opportunity and learn how you can get books on Amazon in Kindle format.