Archive

Archive for the ‘Sales and Marketing’ Category

How Would You Like to Get Surprise Checks in the Mail?

As I was sorting through our mail last week, I saw that one of the envelopes was from our Japanese publisher.

101 Best Ways to Be Your BestSix years ago, this company re-published my 101 Best Ways to Be Your Best in Japanese. They paid us a nice advance and, frankly, I never really expected to see much more than that from them. In fact, I wrote an article once that joked about getting a six-figure advance (the six figures were in Yen).

But every year since then they’ve sent us a very nice royalty check. They had all been for less than the advance, so I didn’t think this check would be all that different. After so many years, I expected it to would be even smaller than usual. To our surprise and delight, it was more than the advance and all other royalties combined to date. As it turns out, they’ve sold over 33,000 copies of this book in the “Land of the Rising Sun”. Not quite a best-seller (100,000)—but more than we’ve sold here in North America.

You can rest assured that this publisher will also be asked to publish and distribute our new book, The Achievement Code, as well as the 101 Best Ways to Be Your Best.

I share this with you not to boast, but to show what can happen with your own book.

Very few people make much money as an author. And I certainly would not want to live on what we’ve earned from the three books we published before this year. But the value of having your own book(s) and the possibility that they can be profitable is significant.

If you have a story to tell, knowledge and/or experience to share, or important viewpoints to present, you will certainly benefit from authoring a book. In doing so, you can substantially help yourself to become a trusted authority in your area of expertise.

It can be an expensive business card, a lead generator for your services, and maybe even generate some substantial profits.

And now, more than ever, it is easier and less costly to write, produce and publish a book. And over the next few weeks, we’ll be sharing with our Gold, Achievement and Diamond Club members our own recent experience with our newest book using CreateSpace, Amazon and Kindle. You will be amazed at how easy and risk-free it is to have a book published.

There are still a few more days to take advantage of the most value-packed deal we’ve ever offered. It’s a chance to become a Lifetime Gold Member of SuccessNet which will include lifetime Achievement Membership with ongoing support to help you have more purpose, passion and prosperity.

The new Achievement Membership will feature weekly training webinars designed to help you become more clear on what, why and how to get what you want. These special trainings will also support you in having more focus and concentration, as well as maintaining more consistency in your forward progress.

And all Lifetime Gold Members will get unprecedented lifetime access to this new level of membership—at no additional cost.

While we’re putting the finishing touches on the new membership, we want to give our subscribers a chance to position themselves to receive all it has to offer at the lowest possible price.

Rest assured that the new Achievement Membership will be worth hundreds of dollars a year. And by taking advantage of this Lifetime Gold, you will get it all at no additional cost. This will not be offered again.

If you would like to gain access to a huge—and growing—resource library to help you excel, both personally and professionally, you’ll want to take advantage of the membership and the long list of immediate bonuses.

Go here now to see what you get for so very little.

P.S. Be aware that this offer will be withdrawn when we launch the Achievement Membership and will not be offered again.

The Achievement CodeP.P.S. If you don’t have your copy of The Achievement Code yet, you can do so right now in print or on Kindle by clicking here . . .

Here’s what author Robert Jerus had to say about it . . .
“Michael produces a fast read with dynamite, actionable content. THE ACHIEVEMENT CODE tells what THE SECRET left out. How do you get what you truly want? Through clarity, concentration and consistency. Sounds simple but you need Michael to explain the code. Once you’ve mastered his lessons, it’s time to add a fourth C—celebrate your success. THE ACHIEVEMENT CODE provides insight and guidance for both those who have already achieved and those looking toward new horizons. This is a fun, quick read that provides insight for long-term development. My one big complaint? Michael has ruined my best excuses for not achieving.”

New & Different versus Old and the Same

As human beings, we have a desire for stability and routine while at the same time we want excitement and surprise. We need both. Sometimes one more than the other but some kind of a balance, for sure.

We watch movies and sports for entertainment. If they were entirely predictable, we would be bored. And yet sporting events operate with certain rules. If the rules shifted and changed at random, I think we’d find it unsettling. The rules of the game create enough stability to be comfortable while still allowing for the unpredictability that makes things interesting.

Our customers want dependability from us. But at the same time, they like being delighted with something new and different. It’s why “new” and “improved” are hot-selling words. If we can consistently deliver what our customers want in an entertaining, fun and sometimes surprising way, the customer is happy.

Southwest Airlines pulls this off very well, in my opinion. Their values of “cheap, safe and fun” deliver a rewarding customer experience.

What about your service or product? How can you strike the balance of dependability and consistency with a new and different twist from time to time? How can you fulfill the human need of routine that’s not too boring and offer excitement that’s not too scary or unnerving?

If we’re always looking to improve our products and services, these are good questions to ask.

In our business, we’re committed to teaching and reminding our readers of age-old principles and fundamentals. The challenge is to present ancient information in new and different ways. It’s a matter of making things fresh by couching what we teach in ways that you can relate to.

The truth is, there’s nothing really new. There are no new atoms out there. But they can be assembled, constructed and presented in new and different ways.

That’s our challenge. And it’s also yours in serving your customers and stakeholders.

How can you repackage, re-invent, reposition, freshen or re-organize your wares in ways that add value to those you serve?

That’s what we’re up to and I challenge you to do the same. Not necessarily in a dramatic way—although that might sometimes be appropriate. But in a way that balances the human need for both newness and stability.

How Are You Adapting to the 21st Century?

Not long ago, you could start a business, carve out a niche, develop some systems, tweak them until they worked well, then sit back and let the business make money.

Those days are gone.

In an age where entire industries are born and can fade into obscurity in a decade or less, you have to be changing and adapting all the time. Things just move too fast.

Doing the same thing and hoping for better results simply isn’t going to work.

As General Eric Shinseki, Chief of Staff, U.S. Army said, “If you don’t like change, you’re going to like irrelevance even less.”

You’ve got to be well-informed, up to date, open to new ideas, listening to your customers and willing to make changes. If you don’t, large companies with substantial resources or small companies who are more adaptable will eat your lunch.

Now more than ever, we must be willing to grow ourselves and our people in order to compete effectively.

So what are you doing to remain competitive? How many books do you read a month? How much time do you spend working on your business instead of just in your business? Who do you have as a coach or mentor? Do you have a MasterMind Team or board of directors?

If you’re simply trying to do business as usual, you are headed for ruin. I’m not trying to scare you, just trying to warn you.

Here at SuccessNet, we’re evolving our brand, honing our message and diligently striving to stay on the cutting edge of support and solutions to help you and your business grow.

We’re committed to doing all we can to stay abreast of cutting-edge technologies and innovative ideas, all the while remaining grounded in proven principles and practical philosophies.

And it’s what we want to help you do as well.

To paraphrase Gandhi, “You must be the change you want to see in your business.”

You can choose your level of support at SuccessNet.
Click here to see . . .

PS: Going it alone today makes no sense. It takes a long time, it’s hard and it’s dangerous. Let us help you and your business grow. We’ve been helping great people and great companies win outside the box since 1995.