Archive for the ‘Communication’ Category

How to Teach, Train or Sell Anything (in 4 simple steps)

TeacherAs I was preparing my webinar training this week for my Inner Circle Members, it occurred to me that it’s been some time since I shared with you my teaching/writing format. It’s something I learned from Dale Carnegie Seminars years ago, and I find it helpful in creating more organized and results-oriented presentations.

Before start writing an article, or creating the content for a speech or presentation, I work at getting clear on what I would like to accomplish. What are the outcomes I want to create? What’s the value I want to produce for my listener?

Seems pretty sensible, right?

But you’d be surprised at how many people embark on such endeavors without a clear idea of the points they want to make and the results they want to produce.

I’ve listened to webinars and speeches that wander and meander without any clear path. Information is shared, for sure. But without being organized and without good focus, they fall flat and end up being a waste of time—and money.

The same holds true for writing an article. A few minutes of planning will produce a much more effective piece.

My four-point teaching format is as follows . . .

1. Premise or Problem
What’s the premise you want to address or teach? Or what’s the problem you’re looking to solve for your audience?

2. Obstacles and Challenges
What stands in the way and what needs to be overcome to achieve the objective or solve the problem? Pose some questions. Ask why they think they have this problem or if they ever considered the premise.

3. Strategies and Tactics
Share the best practices and teach the tactics and strategies to achieve the intended outcome. People want to know how to do things or how to avoid problems. Give them some how-to.

4. Commitments
Ask your audience or readers to take action and make progress. Don’t assume they’ll figure it out themselves. Ask them to DO something. What’s the next step you want them to take? Ask them to make a commitment.

Try this simple format out the next time you do a training, write an article or make a speech. I think you’ll find it will work well for you—as well as those who listen to you and read your material.

Would you like to join my Inner Circle? We have a few openings and every member is getting their very own copy of the upcoming Best Life Navigator™ as part of their membership. This is in addition to getting virtually all of SuccessNet’s products at no additional cost.

Click here to see all the benefits and join the Inner Circle . . .

And watch your inbox for the 10-part series on Why Good People Don’t Always Win. It starts this week.


The Power of Synch

In my opinion, one of the greatest advancements in computer technology over the last few years has been the synchronization of data between devices.

Having our data in the cloud has certainly facilitated this, but it’s clear that our various devices and our applications are better designed to keep our data synched and up to date across multiple platforms. It’s a huge improvement over the way things used to be.

Many people have a computer, a tablet and a smart phone. I have just a notebook computer and a “phablet”—a large smart phone (Samsung Note II). And I use Google Drive as well as MS OneDrive to store most of my data. I love having access to all of my files from virtually anywhere.

And I really like updating my MS OneNote notebooks from my phone or my computer. Most of my life (at least the information in it) is now in OneNote (the best program Microsoft ever came up with).

Because I use Google Contacts, when I make an address or phone number change/addition in my phone, it immediately updates online. If I were to lose my phone, or get a new one, my 2,521 contacts would still be on Google Contacts. It’s the same thing with my calendar and my eMail. And my entire audio, video and Kindle library is available to me from my phone or computer using Google Play and Amazon Kindle.

Operating this way means that we have largely protected ourselves from a hard drive breakdown or lost-device disaster. That said, we still do a nightly backup for all the computers in our network using Mozy and FBackup.

Another place I noticed the “power of synch” was when we configure a new computer. It used to be that the biggest expense in buying a new computer was the day or two you spent getting the new machine configured and customized to your liking. But now, with many of your settings residing in the cloud, upgrading requires much less time.

Perhaps you’re already using some of the the power of synchronicity yourself. Good for you. But if you haven’t yet taken advantage of it, I encourage you to do so. It makes for more simplicity, ease and mobility.

Update Your Technology
If your computer is over two years old, you should definitely consider upgrading. Hardware and software advances mean that you’re working with antiquated systems. Maybe they’re not obsolete, but they’re certainly not optimal. Everything has gotten more compact, faster, easier to use—and less expensive.

For most of you, equipment and applications are tax deductible, so especially before year-end, you should consider getting some newer technology. With prices low, the increased efficiency should offer a quick return on investment.

What’s Your Problem? Are You Sure?

Solving the REAL ProblemIt’s often said that very few people have clearly defined goals. I agree. And I also think that very few people are clear on what their problems actually are—the ones that stand in the way of those loosely defined goals. They might complain about what they perceive as the problem and they may even diligently work on solving it. But in my 35 plus years working with business owners and leaders, it’s rare to find that they have the problem clearly identified and unambiguously articulated.

Charles Kettering said, “A problem clearly stated is a problem half-solved.” The way we define the problem has a lot to do with how we approach the solution. Many times a re-definition will work wonders on opening new and different possibilities.

Working on solving a problem when it’s not really the problem will almost always create poor results. It might even be worse than doing nothing at all.

To get clear, we usually need to challenge our premises, drill deeper into what the problem is really about, and make sure we have it identified and properly and effectively defined it. Only then can we achieve elegant results.

Jack Sparrow ProblemAn erroneous belief of and a misunderstanding of the actual problem is a large and very common situation. So is an unproductive attitude or belief. Captain Jack Sparrow, the lead character in the Pirates of the Caribbean movies, used the line, “The problem is not the problem. The problem is your attitude about the problem.” Since he was a pirate, he most likely stole or paraphrased the line. But it does have some real truth in it.

We all have problems—some big, some small. And in most cases we must resolve them. In fact, that’s what we get paid to do. A business exists to provide for the needs and wants of its clients. It’s just another way of saying the business solves problems. As an employee, you’re paid to solve problems, too. But I’m guessing few people think of their jobs that way. And yet the better off you are at solving problems, the more value you bring to the marketplace.

So what are your biggest challenges? Are they truly the problems you think them to be? I would challenge you to question that. If you’ve been in a committed relationship for more than a few months, you’ve probably figured out that you rarely, if ever, fight about the things you think you’re fighting about. It’s almost always something deeper. And when you get to the real issue, it’s much easier to solve. It’s the same with understanding the real problem.

This idea of trying to solve wrongly defined problems and having erroneous beliefs and attitudes about them is a big subject indeed.

So on Tuesday, December 10th at 3 PM ET, I’m conducting a live training on how to identify, define and solve problems. It’s called Solving the REAL Problem.

I know you’ll find it helpful. And I’m confident it can make a big difference in helping you design, create and live your best life. In fact, I guarantee it.

Go to this page to learn more and register for this thought-provoking, problem-solving experience.

And I’ll give all attendees who qualify something worth in excess of $500.

When you register, we’ll make sure you get access not only to the live webinar, but also the recording in case you’re not able to be on the call live.
See more here . . .