Archive for October, 2009

Friday Freebies: Interview & Marketing Matrix

Quick reminder that our 6th SuccessNet Summit “Meet the Expert” call is tonight, Thursday, Oct. 22nd at 8PM ET.

Carrie Wilkerson blasted onto the Internet marketing scene just two years ago and quickly skyrocketed to a 7-figure business.

Join me tonight as I interview “The Barefoot Executive”.

Call Details
Date: Thursday, October 22, 2009
Time: 8:00pm Eastern
To attend and ask Carrie questions, use this link

Marketing Matrix
Free for Members, only $3.95 for those not yet members.

The Marketing Matrix was designed by Jack Bolowskie and a Marketing Mastermind Group comprised of business owners, marketing experts and business coaches.

The Matrix helps you organize, plan and develop consistent action steps to better market your products and services and increase your business.

It’s a simple tool for developing and improving the Multiple Streams of Income that feed your business. For each product or service you offer, there are a series of questions. Your responses to these questions become your action steps.

The Matrix will help you focus on the actions that improve the position of one or more products. Take special note of the tactics that benefit more than one income stream.

Your commitment to taking those action steps CONSISTENTLY will increase your business.

Remember, the more you focus on effective actions that benefit your income streams, the more your business will grow.
Click here . . .

Categories: Business Growth Tags:

What People Want

We recently purchased the services of a company we didn’t know existed. Heck, we didn’t even know the service they provided was available.

I have two reasons for sharing this experience with you. First, to try and stimulate your thinking about what people really want and how you might fill that desire—even when your potential customer doesn’t even KNOW they want it.

And second, because it’s a good example of how valuable press releases can be.

A few weeks back, I sent out a few press releases about our upcoming SuccessNet Summit in Dallas. One result from those press releases was a feature article about me and SuccessNet in our local paper, The Burlington Free Press. In fourteen years, this is the first article they’ve ever done on our company.

Now this isn’t exactly Newsweek Magazine, but it is the biggest newspaper in Vermont. And the article was the largest in the paper that day, very favorable and with no less than four pictures. Great press for sure.

But they never would have interviewed me or run the article had they not received our press release. You can see the article online here.

From this exposure, we’ve already gotten scores of new subscribers and members. And so far, I’ve been invited to speak and facilitate at three events.

Press releases are inexpensive and easy to do. And as you can see, they do pay off sometimes. So don’t neglect them as part of your overall marketing strategy.

DisplayNow for the rest of the story. With such a positive article, we thought it would be nice to have it matted and framed, so we were going to take it to a frame shop to have it done.

But before we got to do that, two different companies contacted us offering to provide this service. Apparently these businesses watch for nice articles in various publications and contact the subjects to see if they would like a professional display of the article.

We chose a company called “That’s Great News” who was even willing to create it and send it to us for our approval before paying for it. We negotiated a little on the price and the result was a very impressive display that’s guaranteed not to fade. It will be a nice addition to our “wall of fame”. You have one started for your company, don’t you?

Now you may have heard of this kind of service but we had not. I thought it was a great example of how someone saw a need and filled it. I’m guessing that there are many people who have the thought of getting their article framed but never get around to it.

These folks made it super easy for us. They did a great job and probably did it better than our local frame shop would have done and for very little money.

Many people try to sell others what they need. I say sell people what they want, and give them what they need.

Action Steps:
Find a want. Find a niche. Fill one that isn’t being filled or do it better than someone else is doing it, and you have a business.

Don’t miss opportunities to send out press releases. You never know when they will result in articles, interviews and new business.

The Problem with Working from Home . . .

I’ve been working from my home office for over 15 years. And I love it—wouldn’t have it any other way.

But there are some unique challenges work-at-home-people face.

For many, they’re used to the interaction found in a more typical office setting. The home office can lack the energy and vibrancy of a team atmosphere.

When working alone, it can be hard for some to stay focused and maintain the structure and order the larger office usually has.

I hear from many readers who find it easy to start doing some household chore only to find themselves spending more time than anticipated and eating up valuable and productive time from their intended projects. They’re busy but oftentimes busy with the wrong things.

It can also be lonely. If you’re used to working with a team, working solo can sometimes be a difficult adjustment.

Family and friends can be a problem, too. It’s easy for them to see you as being more available than you really are. Those who would never think of dropping in on you at “the office” often don’t see any problem with stopping by your HOME office.

That said, I still would never go back to the W-2 world, nor would I want to report to my own corporate office every day.

When working from home, it’s even more important to do work you love and have strong and clearly defined goals. This will help you to stay focused and motivated.

I was doing OK with these challenges in the first few years of our business. And I was earning more money than I ever had before.

I was comfortable behind my computer screen. But I knew that there was a lot more potential and that SuccessNet could be positively influencing many more people than it was. I needed to think bigger.

And to do that, I needed to get outside the firewall and interact with people—even when it wasn’t always comfortable to do so.

And then Dawn and I attended our first conference. It was a small seminar setting. But it made us realize how small our THINKING had been and how much was being left on the table.

From that, we decided to expand our attendance of conferences. We usually go together, but occasionally I’ve gone alone.

The important thing was to attend. The people we’ve met–the relationships and alliances we’ve formed—have been both enjoyable and highly profitable.

Our business is bigger and more fulfilling and is impacting more people than it would have otherwise.

And that’s why we held our first SuccessNet Summit last September in Vermont. And we’re holding our second annual Summit in November in Dallas.

We know how powerful it can be for people to come together, share ideas, form alliances and expand their thinking.

I can’t wait to introduce you to some amazing people who will be happy to share their experience and knowledge with you.

And we’re excited to meet you in person, if we haven’t done so—or see you again, if we have.

Now more than ever, you need to position yourself to achieve substantial success.

I cannot promise that being with us in Dallas will be the event that changes you and your business forever, but I know it will have an impact in some way. And for some of those attending, it will forever change the way they think about and conduct their business.

It’s coming up soon—just a little over a month away.

And the early bird discounts are still in effect, so you can save a lot.

Plus, we negotiated a super deal on your hotel rooms—suites actually—only $89.

If you’re a SuccessNet Member, you can buy one ticket and get another ticket for a friend or associate for free. If not, the extra ticket is still only $97.

Join us.

Make the decision to flip the switch, turn the lights on and open the doors to a whole new future.

It’s all explained here . . .

Now is the time for you to make a decision in your favor.

PS: Our free “Meet the Experts” series continues this Thursday at 8 PM Eastern Time. Access info is on the Summit page.