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By Ken Darby

Get Their InterestóBut You Don't Have to Fool Them!

My grandfather worked in a blacksmith shop when he  was a boy, and he used to tell me, when I was a little boy  myself, how he had toughened himself up so he could  stand the rigors of blacksmithing.

One story was how he had developed his arm and  shoulder muscles.  He said he would stand outside behind  the house and, with a 5-pound potato sack in each hand,  extend his arms straight out to his sides and hold them there as long as he could.

After awhile he tried 10-pound potato sacks, then  50-pound potato sacks and finally he got to where he  could lift a 100-pound potato sack in each hand and hold  his arms straight out for more than a full minute!

Next, he started putting potatoes in the sacks.

Wow! I love this joke. Here he is leading us on to thinking  grandfather is quite a weight-lifter, until the last line, then  he gives us the truth. A surprise, wasn't it?

You know that's a good way of developing your marketing,  or of getting attention, or of capturing the attention of others.

But it has a downside if you aren't real careful. You can  get their interest, but you don't have to fool them. If you  do, then make one hundred and ten percent sure you  are completely genuine and legitimate.

Folks will accept being played with if the fun leads to a  lesson or benefit. It backfires if it does not, for then you  make them look like the fool.

So, when using humor to attract attention, to make a sale  or to make a point, make sure there is a lesson or a truth  within the humor. Do not use humor at the expense of  anyone. Use it to teach.

Practical jokers are fun for about the first joke. Thereafter  they become boring fast. But a joke used to progress  conversation, where it is not a joke at anyone's expense,  can really make you an authority.

Consider that the storytellers are the ones who get their  point across. It has been that way for thousands of years.  If you want to make a point, put it in a story.

It is in the skillful weaving of that story that will bring your  prospect to the end you want him to see. So tell stories.  But remember . . .

Get Their InterestóBut You Don't Have to Fool Them!

........

Ken Darby writes articles, books and other material  helping people achieve their goals.  We pay for your dream home.  For an amazing income opportunity take a look at http://www.thenewsshop.com/oursalespeople.html You might want to see if an internet business is for you. For a series of short emails that shows you, sign up for  the Pebble at http://www.the-pebble.com

 

 

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Last Updated 03/31/2004