Public Home | Gold Home | Login

Michael E. Angier

By Michael Angier

About . . .
  Member Benefits
  Founder, M. Angier
Affiliate Program
  Become a Member
Contact Info
  Mission Statement
  Update Info (subs)
  Site Map
  Tell a Friend
  Your Privacy







 been on
the Net
since 1995



A Confused Mind Takes No Action

I believe the title of this article is taken from one of the U.S. military's basic training beliefs. When a soldier, sailor, marine or airman is confused, they're slow to take action, and the mission and the safety of the team is in jeopardy.

It's the same in life and in business. When we're unclear and confused, we tend not to take action—and sometimes even take the wrong action.

A friend of mine reminded me of this concept the other day when we were talking about our signup process for our eZine. I realized the page for first-time visitors had too much—and in some cases, unrelated—information. The path was unclear as to what to do in order to become a subscriber.

I spent 15 minutes cutting text, removing graphics and streamlining the page. Since I made the changes, the Conversion Rate (visitor to signup) went from 42% to 53% in the first week. That's a 26% improvement in subscriptions. For every 100 new visitors who come to our web site, an additional 11 people will become subscribers than before the changes.

That's a tangible and profitable demonstration of this concept in action.

It's easy for us—because we're so close to what we're doing—to assume that everything is clear and straightforward. It rarely is. It's imperative we keep things simple and remove every chance for confusion that we can.

Action Point
Whether it be with your kids, your boss, your staff or your customers, make sure they know EXACTLY what you want them to do. Make your instructions and your requests perfectly clear. Don’t confuse them with too many options, an unclear path or extraneous information. In doing so, you'll have a far better chance of obtaining your intended results.

Related Article: 'Clarity Leads to Power'




© Copyright Success Networks International.
SuccessNet is a worldwide association committed to helping people become more knowledgeable, productive and effective. Their mission is to inform, inspire and empower people to be their best—personally and professionally. Free subscriptions, books and SuccessMark™ Cards available at
Send This Page to a Friend

2048 Win-Win Way
South Burlington, Vermont 05407-2048 USA



Last Updated 09/01/2004