Public Home | Gold Home | Login

By Michael Angier

About . . .
  Member Benefits
  Founder, M. Angier
Affiliate Program
  Become a Member
Contact Info
  Mission Statement
  Update Info (subs)
  Site Map
  Tell a Friend
  Your Privacy


Resources . . .
  Customer Service
  Gold Member Home
  For Publishers
  Free Stuff
  Helpful Links
  Premier Partners
  Product Catalog
  Quotes Library
  Sample Articles
  Sizzle Sites
  SuccessMark Cards
  Success Shop
  Top Ten Lists
  World Class Biz






 been on
the Net
since 1995


The 5 Ps of Marketing Mastery

I just got back from Robert Middleton's Marketing Mastery Workshop in New Jersey. I joined 51 other business owners to spend more than two days learning how to sharpen our marketing message to our target markets. We worked hard, and what I came away with was well worth the time and funds invested.

"More Clients", Robert's weekly newsletter, has been coming into my inbox for at least two years, and I always learn from what he shares. I highly recommend the newsletter as well as his free Marketing Plan Workbook—something that could easily sell for $20 or more.

Robert is the author of The InfoGuru Marketing Manual, an extremely comprehensive—and well-written—guide containing pretty much everything you need to attract more clients.

The foundation of the InfoGuru Marketing Manual is the 5Ps of Professional Service Business Marketing—a model to help you plan and clarify your marketing direction.

Each P below has a list of questions to consider when you develop your marketing strategy.

Positioning - Communicate with your prospects exactly why they should do business with you.

Packaging - Package and present your services to generate interest and response from qualified prospects.

Promotion - Get more qualified prospects to call who are ready to do business with you.

Persuasion - Turn those who call you into immediate $ales . . . often over the phone.

Performance - Keep clients coming back and referring others . . . forever.

As a result of Robert's workshop and manual, I've already begun making some changes to our Web site and our marketing materials—and there is more to come. I'm confident that you'll begin to see a difference as we hone our message and sharpen our focus on what works best in serving our members.

Robert is planning on being with us in Las Vegas for the next World Class Business Conference in April 2004 I sure hope you'll join us to meet Robert and other experts in their field.

Be sure to get Robert's free report and newsletter and find out more about his InfoGuru Marketing Manual.



© Copyright Success Networks International.
SuccessNet is a worldwide association committed to helping people become more knowledgeable, productive and effective. Their mission is to inform, inspire and empower people to be their best—personally and professionally. Free subscriptions, books and SuccessMark™ Cards available at
Send This Page to a Friend

2048 Win-Win Way
South Burlington, Vermont 05407-2048 USA

Last Updated 01/30/2004